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E3 2017: Ubisoft joins Nintendo and Activision in toys-to-life stakes

Videogame developer Ubisoft has entered the toys-to-life fray, unveiling its new concept, Starlink: Battle for Atlas at this year’s E3.

The new title allows players to create a team of starfighter pilots and directly control them in battle against an enemy known as the Forgotten Legion.

At the centre of the new gaming experience is a novel set of collectable starship toys, each one of them featuring the ability to be physically altered by swapping weapons at specific touch points on the toys’ wings and hull.

The toys can then be attached to each player’s controllers and will be recognised by the game.

The move comes as a real stake in the ground for Ubisoft’s place in the toys-to-life market, one that was kickstarted in 2013 with the launch of Activision’s Skylanders.

With a custom attachment system for the Nintendo Switch’s Joy-Con grip, Starlink: Battle for Atlas appears to be the most advance form of the toys-to-life concept to date.

The firm now joins the likes of LEGO Dimensions, Amiibo, Skylanders and the recently revealed Lightseekers title from the toy specialist Tomy.

The launch was announced at this year’s E3 in L.A. and is expected to land in autumn next year, and will be available on Playstation 4, Nintendo Switch and Xbox One.

Check out the Starlink: Battle for Atlas announcement trailer below:

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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