East West Licensing has been appointed as the regional licensing agent for Universal Partnerships & Licensing covering the Middle East and North Africa.
EWL will represent the studio and its portfolio of properties including the Despicable Me franchise, the Fast & Furious series and the next installment in the Jurassic Park franchise, Jurassic World.
Catalogue titles include brand names such as Curious George and Woody Woodpecker.
"We are thrilled to be representing Universal, working with a great team of professionals," said Helen Fielding, commercial director at East West Licensing. "We are confident in delivering a great licensing programme for one of the strongest portfolios in the world.
"Here at EWL we have worked tirelessly on building our company; partnerships such as Universal show the fruits of our labour are paying off and there is yet more to come."