Edge Brands and Moose Toys partner for new Shopkins pool items

Edge Brands is teaming up with Moose Toys in a new licensing deal, which will see the firm create a brand new line of pool products based on the Shopkins brand.

"We’re excited to bring everything kids love about Shopkins to water play," said Brian Quaglia Sr, drector of creative services at Edge Brands.

"We believe the Shopkins products will encourage young kids to keep active by bringing their favorite characters outside in a fun and innovative way.”

The range will feature eight new products, including splash balls, goggles, diving rings and dive sticks, which will all be available from spring 2017.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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