Edutainment Licensing launches own branded TV channel through VixiTV partnership

Edutainment Licensing has launched its own branded TV channel, a new AVOD channel that will feature shows from across its portfolio. The new channel has been launched in partnership with VixiTV and accessed via a new app called Kiddo.

The AVOD channel is already available to download on all LG and Samsung Smart TVs, Amazon Fire and was lately released via GooglePlay for both mobile Android devices and TVs.

“Covid-19 has boosted online content consumption and we were delighted to partner with Vixi to create our own app and to be able to offer this an additional source of revenue for our Producers,” said Denise Deane, owner of Edutainment Licensing.

Combining over 50 years of experience in the ad-tech field, Vixi has developed technology offering a software to develop, manage, and distribute apps as Smart TV applications. 

The initial focus for the launch of the Kiddo app is on building a strong presence for Edutainment Licensing’s edutainment properties across English-speaking markets, APAC and LATAM.

Shows featured on the app include Super Geek Heroes, Little Smart Planet, Bino and Fino, Giligilis, Hoorah Hippo, Lingokids, Out Of This Word, nxBEATS, Sooty and The Theo The Mouse Show.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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