Egmont Publishing has restructured its sales, marketing and PR teams within its books division.
The publisher has strengthened its consumer marketing, digital and PR teams and has now brought its trade marketing and sales department together.
Katy Cattel, the current PR director at Egmont Publishing has been promoted to the role of PR and communication director and will now lead the consumer marketing, audience development and digital strategy for Egmont’s book division.
She will undertake the new responsibilities in addition to continuing her role within PR and corporate communications for Egmont’s books and magazines.
Cattel will report to Ingrid Gilmore, director of sales, marketing and PR who will now directly manage trade marketing strategy alongside the UK and export sales team.
In addition, Gilmore has recruited a trade marketing co-ordinator, Emily Flinn who will join the ranks on September 28th.
Egmont is now recruiting a junior account manager and a content producer.
“I am thrilled to be leading the new PR and communications team who have a wealth of skills and experience,” said Cattel.
“The new structure will enable us to further maximise activity which spans the remit of both marketing and PR, in particular: SEO, social media, experiential and blogger relations and to continue to deliver first class campaigns for our author, illustrators, agents and licensors.”
Gilmore added: “Our new structure will ensure sales and trade marketing work together to focus on the needs of our customers, while the PR and communication team will focus on our consumers, building and developing an audience that will engage with our customer base continuing to bring Egmont’s diverse range of titles to market and grow sales.”