Home / Entertainment / Egmont Publishing teams with MGA to launch Poopsie Slime Surprise magazine

Egmont Publishing teams with MGA to launch Poopsie Slime Surprise magazine

Egmont Publishing has partnered with MGA Entertainment to launch a new children’s magazine, Poopsie Slime Surprise.

Developed by MGA, the current number two toy company in the UK, Poopsie Slime Surprise products combine the surprise unboxing toy trend with pop culture and parody references. The magazine will target readers aged six to nine years-old.

The début issue of the new magazine will feature puzzles, posters, games, and, of course, surprises, and is accompanied by six free gifts.

Poopsie is the latest addition to Egmont’s portfolio, which includes an extensive range of girls’ publications, ranging from its proprietary, popular pre-teen magazine, Go Girl, to other market-leading licensed titles.

For the past three years, Egmont has ranked as the leading publisher for primary girls’ magazines, in terms of RSV, and currently has a third of the sector’s market share.

After only a month on the market, Poopsie Surprise Unicorn sold out worldwide, becoming a bestselling holiday toy, and was listed as a must-have toy for Christmas 2018. The brand’s popularity shows no signs of slowing down, as according to the most recent NPD data, Poopsie is the number three new property in the total toy market.

“We’re thrilled to be entering into a new partnership with MGAE, who has proved themselves to be trend-driven pioneers in the toy market, championing innovation in both products and packaging,” said Laura Adnitt, magazines publishing director at Egmont.

“The Poopsie brand has been a huge success in the UK market, and we know that fans will love learning more about their favourite Poopsie characters through this unique magazine.”

Poopsie Slime Surprise hits magazine stands on October 23, priced at £3.99.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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