The popular children’s publisher Egmont has renewed a multi-territory agreement with Animaccord to secure a Masha and the Bear publishing collection in selected territories across Europe.

The renewal comes some ten years after the partnership between the two was first established in order to launch Masha and the Bear publishing in Animaccord’s home market of Russia. It went on to expand into Europe, a deal with the publishing house that has now been extended further.

Egmont will continue developing a wide range of Masha and the Bear items including books and magazines with the distribution to such countries as Czech Republic, Poland, Turkey, Slovakia, Slovenia, and others. The publishing program will include and not be limited to colouring and activity books, board books, storybooks, lift the flap books, and music books.

Bastian Mai, global brand management director, Egmont Publishing, said: “Long term relationships with our licensors are part of Egmont’s strategy and therefore we are extremely happy about the great co-operation that we have with Animaccord on Masha and the Bear across books and magazine in so many countries for so many years. We are looking forward to continuing this partnership in the years to come.”