Egmont rolls out grow-up Mr. Men and Little Miss series

Egmont Publishing is set to target the adult market, with the release of its new Mr. Men and Little Miss for Grown-Ups series.

Four new titles are slated for release this November, including Little Miss Shy Goes Online Dating, Mr. Greedy Eats Clean to Get Lean, Mr. Happy and the Office Party and Little Miss Busy Surviving Motherhood.

Each book boasts original Roger Hargreaves classic artwork alongside new text written by Sarah Daykin, Lizzie Daykin and Liz Bankes.

John Packard, publishing director for brands and licensing at Egmont Publishing, said: “We are absolutely delighted to be publishing our new official series of Mr. Men and Little Miss titles for this Christmas, bringing these much-loved characters to an older audience as they brave the adult world.”

These official books have been created in partnership with the Hargreaves estate and Mr. Men and Little Miss brand owner, Sanrio.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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