Extension of games brands into publishing part of firm's strategy to get boys reading.

Egmont unveils Disney Infinity magazine

Specialist children’s publisher, Egmont UK is to publish a monthly magazine based on Disney Infinity.

The title will focus on Disney and Pixar movies and characters starring in the game, with content including game news, upcoming product information, tips and secrets, as well as character information.

The magazine will launch in Febraury 2014 and will be priced at £3.99.

"The Disney Infinity magazine will allow us to extend our hugely successful boys portfolio, bringing our readers a snapshot of the Disney Infinity universe," said Laura Adnitt, publisher at Egmont Publishing Group. "It will be full of story-driven adventures, perfect for fans looking for ways to become experts and extend their enjoyment of the game and their collection."

Rob McMenemy, senior VP, Egmont English Language & Central Europe, added: "We’ve seen in our Reading Street research that gaming brands are a magnet for pre-teen boys. They are also proving an excellent way into reading and we’re noticing a huge appetite for digital brands amongst our own publishing, of which Disney Infinity is the latest acquisition."

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