Home / Entertainment / Egmont’s Ryan’s World magazine bucks market’s 7 per cent decline trend following “incredible debut”

Egmont’s Ryan’s World magazine bucks market’s 7 per cent decline trend following “incredible debut”

Egmont Publishing, pocket.watch, and Sunlight Entertainment are all celebrating the “incredible success” of one of the publishing house’s biggest magazine launches of 2019, Ryan’s World.

Ryan is the eight-year old star of the Ryan’s World YouTube channel which attracts 75 million views a month in the UK alone, and in just over four years has amassed over 22 million subscribers.

Some 49,000 copies were sold of the debut issue of Ryan’s World in the UK, a feat that has been credited to the ‘combination of Ryan’s magnetism with his audience and Egmont’s market-leading editorial and commercial expertise’.

The popularity of issue number one of Ryan’s World magazine grants the title the accolade of being the UK’s biggest children’s magazine launch of 2019, and the most successful pre-school launch of the last three years.

On top of this, issue number two went on to surpass the launch issue in selling 52,000 copies.

With Ryan’s World, Egmont has embraced the digital advances in the world of children’s media and has successfully brought the digital-first brand to life in the magazine.

Laura Adnitt, magazines publishing director, said: “In a market that is seven per cent down YoY in terms of volume, Egmont, pocket.watch, and Sunlight Entertainment are defying magazine publishing trends. Our strategy of always delivering quality, trend-led products, is truly shaking up the market, whilst giving our young readers exactly what they want, and allowing them into a world of adventures, with Ryan.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

Check Also

The Licensing Awards 2020 are now open for entry

All award categories for this year’s Licensing Awards are now open for entry via the …