Electronic Arts acquires Golf Clash mobile game makers Playdemic from WarnerMedia for $1.4bn

Video game publisher, Electronic Arts has acquired Warner Bros. Games’ Playdemic Ltd, the mobile games studio behind the popular app game Golf Clash, for $1.4 billion in cash. The move is the latest in EA’s ongoing strategy for mobile game growth and drive to ‘deliver new experiences’ to its network of half a billion players worldwide.

Founded in 2010, Playdemic is a mobile gaming company known for its award-winning Golf Clash, a title in which players compete with each other around the world in real time. It has been recognised as one of the leading mobile games in the US and UK with more than 80 million downloads globally to date.

The game has even been honored with numerous industry awards, including winner of the BAFTA Games Mobile Game of the Year (2018), Mobile Games Awards Game of the Year (2018), PocketGamer.biz Game of the Year (2017) and The Independent Game Developers’ Association (TIGA) Awards Game of the Year (2017).

“We have enjoyed working with the talented team at Playdemic as they have grown Golf Clash beyond all expectations into a hit mobile game with tremendous longevity,” said David Haddad, president, Warner Bros. Games. “While we have great respect for the Playdemic team, our decision to divest is a part of our overall strategy to build games based on Warner Bros. storied franchises.”

Andrew Wilson, CEO of Electronic Arts, said: “Playdemic is a team of true innovators, and we’re thrilled to have them join the Electronic Arts family. In addition to the ongoing success of Golf Clash, the talent, technology and expertise of Playdemic will be a powerful combination with our teams and IP at Electronic Arts.

“This is the next step building on our strategy to expand our sports portfolio and accelerate our growth in mobile to reach more players around the world with more great games and content.”

The acquisition will add to EA’s mobile portfolio of more than 15 top live services across fast-growing genres, including lifestyle, casual, sports, and mid-core games.

Playdemic’s experienced executive team has worked together since 2014, with strong expertise in mobile games and a proven track record of success in clash games. Playdemic’s expertise in building mobile games beloved by players around the world, combined with EA’s industry-leading IP, presents opportunities to expand the clash mechanic to other franchises and for future growth in mobile experiences.

“We founded Playdemic with a focus on creating highly engaging and innovative game experiences. Our success with Golf Clash has proven our approach and demonstrated the ability of our incredibly talented teams to develop and operate best in class mobile games,” said Paul Gouge, CEO of Playdemic.

“Joining EA, one of the most successful games companies in the world, is an important next step in our journey and we are excited to continue to develop both Golf Clash and new titles as part of the EA family.”

The purchase price for the transaction is subject to customary adjustments, and will be paid in cash at closing and retained by AT&T. The transaction is subject to customary regulatory approvals.

The remaining Warner Bros. Games portfolio is included in the recently announced WarnerMedia-Discovery transaction and will become part of the combined media and entertainment company after the expected close of that transaction.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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