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Elvis gets fans ‘all shook up’ with Bellevue Brands fragrance collection

In what must be the moment that all Elvis fans have been waiting for, Authentic Brands Group is now giving us the chance to smell like the King of Rock ‘n’ Roll himself.

Bellevue Brands, a big name in fine fragrances across the US, has detailed a new partnership with the Elvis brand owners ABG, to launch a new men and women’s fragrance collection inspired by the legendary hip-shaker.

According to the firm, the Elvis Presley fragrance collection features ‘four enticing scents that capture the rebellious spirit, passion and individuality of one of the world’s most iconic artists and entertainers.’ Which is to say, presumably not of the Oestrogen of 60,000 screaming women.

“Elvis has an incredible ability to excite and captivate audiences,” said the team at Bellevue Brands. “We’re thrilled to develop a new collection with ABG that embodies Elvis’ undeniable charm and honours the legendary music and style that made him a household name.”

A trailblazer in men’s grooming as well as music, Elvis was one of the first celebrities to launch his own signature scent.

“We’re pleased to reintroduce the ‘King of Rock ‘n’ Roll’ to market decades after the debut of his original fragrance,” said Katie Jones, VP, entertainment at ABG. “Our partnership with Bellevue Brands is a testament to Elvis’ staying power and creates a new opportunity to connect fans with the brand.”

The fragrances Legend and Forever are offered in variations for him and for her, each capturing distinctive elements of Elvis’ essence.

Legend for Him is said to stimulate the senses with musky notes of pink pepper, grapefruit zest, lavender Provence, wild sage and a base of oakmoss, amber, benzoin Siam and cedarwood, while Legend for Her blends alluring floral notes of hibiscus water, lavender buds, orange flower, rose and pink freesia with a base of warm amber, cottony musk and cedarwood.

Meanwhile, Forever for Him apparently speaks to the rebel within, combining spicy notes of black pepper, fresh aldehydes, sparkling yuzu and gin & tonic accord with a base of vetiver, amber, musk, incense and fir balsam, while Forever for Her is described as a vibrant medley of mandarin, apple blossom, pink pepper and jasmin with fluffy musk, ebony woods and crystal amber base notes.

Each fragrance comes in a unique bottle that celebrates Elvis’ musical roots and enduring legacy.

Bellevue Brands will leverage Elvis’ influence across music, film, fashion and beauty to distribute the all-new fragrance collection to department stores, specialty stores and duty-free shops in key markets around the world and at Graceland retail locations beginning in Fall 2019.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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