Emoji and Unilever partner on branded Pond’s skin care creams

Emoji – The Iconic Brand has partnered with the women’s skin care specialist, Pond’s for a new emoji-branded range of skin creams.

Hearted-eyes, the naughty tongue and the cool face with sunglasses will each star in their own selection of Pond’s creams, a brand that has been around since 1846.

The cleansing cream itself was launched in March this year by e-commerce, beauty shops and supermarkets.

The campaign is supported by TV commercials and social media. A pop-up store in Shanghai Joy City completed the vast marketing activities in a store built for making people ‘face-conscious’ with a photo opportunity area and several games to interact with.

Marco Huesges, CEO and founder of Emoji – The Iconic Brand, said: “We are thrilled to work with Pond’s, an amazingly popular consumer brand that belongs to the Unilever and is part of its personal care portfolio.

“This partnership, supported by a massive TV campaign in China, underscores the popularity of the emoji brand throughout the world.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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