Emoji Company adds Hershey’s to its ever-growing licensing slate

The Emoji Company has struck a particularly sweet deal with the US confectioners, The Hershey Company to launch a limited edition Hershey’s Milk Chocolate Emoji Bar this summer.

The product will be available nationwide throughout summer 2019 and has been detailed just in time for World Chocolate Day – to some, the best day of the year – this Sunday. Put it in your diaries, and write Monday off as a sugar come down.

The Hershey’s Milk Chocolate Emoji Bar will feature 25 different images on each chocolate piece.  Select images featured include the ‘excited heart eyes face’, ‘thumbs up’, ‘kissing lips’, ‘wink’, ‘sunglasses smile heart’, and more.

“We are delighted about this licensing agreement with The Hershey Company,” said Marco Hüsges, CEO and founder of The Emoji Company. “We are proud to add this chocolate agreement between Hershey and the emoji brand.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Licensing International releases first findings from annual Global Licensing Industry Study

Licensing International has released a topline preview of its seventh annual Global Licensing Industry Study. Available …