The Emoji Company is cracking down on counterfeiters and trademark copyright infringers across Asia in its latest manoeuvre.
The firm has obtained a court order against the company Emoji King Limited, Hong Kong earlier this year. In the latest update, The Emoji Company has successfully supplemented this with an interlocutory injunction against Emoji Hong Kong Limited.
The injunction prohibits the unauthorised use of its emoji and emoji-family marks. The court adjudicated once again that emoji is a trademark registered for the Emoji Comnpany for a multitude of goods and services and may only be used with its approval.
Consequently, the court issued an injunction prohibiting Emoji Hong Kong Limited from directly or indirectly advertising, offering and/or bringing into circulation any products under the designation of emoji for which the emoji company holds trademark registrations.
Morco Husges, CEO and founder of the Emoji Company, said: “We made our vision come true and created a global emoji lifestyle brand. Copycats sure are annoying. Eventually they prove, though, that the emoji brand precisely meets the spirit of today zeitgeist.
“We are constantly taking action against infringers to protect our brand – since emoji is the official badge of origin and quality and a guarantee of consistency for the final consumer.”
Official Emoji products are now sold by more than 500 global corporations with partners including Sony Pictures Animation, Ferrero, Zara, Kellogg’s, Nestle, C&A, Nikon, Random House, Universal Music, Walmart, Aldi, The Swiss Post and more.