Emoji Company partners with Redbubble to allow fans to curate their own licensed merchandise

The Emoji Company has partnered with the world’s largest fan-driven artist marketplace Redbubble in a partnership that will allow fans to develop their own Emoji products by selecting the artwork and the product options they want to see it on.

The official Emoji marketplace and Fan Art Partner programme includes a variety of artwork and product options for fans to choose from. The partnership is the latest move in the customisation movement, bringing fans of the brand exclusive product that can only be found on the Redbubble marketplace.

The deal was brokered by Retail Monster LLC, the emoji company’s North American licensing agent. 

In response to the current recommendations from the CDC and other health organizations regarding face masks, Redbubble has also added the new essential accessory to the Emoji brand merchandise store.

“We know that the creativity of the Emoji branded masks – both the ones in their official store and those designed by independent artists – can help brighten people’s day in these challenging times,” said Redbubble SVP of content partnership and general manager of global licensing, Eric Morse.

“Redbubble is committed to helping make the transition to widespread mask use a bit easier.” 

“Our companies are both rooted in creative expression, building the perfect synergy,” said Marco Hüsges, CEO and founder, The Emoji Company. “We are so excited to see the designs our fans will create. This is the perfect place for people to be able to express themselves and their individuality through high-quality, everyday products they love.” 

The Emoji face masks are now available worldwide on the marketplace. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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