Marking the height of the British summer this weekend, the Emoji Company is taking to the skies with a fully branded hot air balloon as part of the Bristol Balloon Fiesta.
The high-flying promotion is just part of a sweeping summer campaign for the Emoji Company, and one that has been put in place in partnership with its UK licensing agency, Bravado.
The bright-yellow balloon – a giant inflatable with the characteristic emoji brand expressions – will soar above the city of Bristol this weekend, August 9 to 11, with additional entertainment at the Fiesta, all designed to increase brand engagement throughout the event.
This is currently being promoted across the event’s social media channels, as a focus for families. Running from 1-5pm, the activities include games, costume character meet-and-greets, and giveaways.
Elsewhere, and Emoji brand activities will also be taking place in Manchester on Saturday, August 10 (11am-5pm), where, based in Piccadilly Gardens, in the centre of the city, activities will include event performers, family friendly games, costume character meet-and-greets, and opportunities to win prizes through an emoji wheel of fortune and lucky dip.
Alex Mitchell, senior licensing and partnership manager, Bravado, said: “The emoji brand is a thriving brand of our time and a true cultural phenomenon of our time.
“These fun and exciting events are part of our comprehensive strategy to further expand the emoji brand in the UK, where we already have more than 25 partners in merchandise. With the help of the magnificent emoji balloon, we are set to fly even higher this summer.”
Marco Huesges, CEO and founder of The Emoji Company, added: “We are delighted to launch the emoji balloon event in the UK. This promotion is part of a global marketing and communications campaign for our globally awarded and recognised emoji brand.”
All activities across the weekend will be managed by the aptly named Ministry of Fun.