Emoji Company teams up with Smurfs for collaborative capsule collection

The Emoji Company is celebrating a new brand collaboration with the iconic animated property, Smurfs. The partnership will now witness the launch of capsule collections across apparel, accessories, footwear, electronics, drinkware, fan merchandise, home goods, stationery, and more.

The cross-over branded products are all slated to launch from spring next year.

“It’s all about emotions,” says Veronique Culliford, CEO of Imps, the Smurfs’ brand owner. “We could not have dreamt of a better match between two worldwide famous brands: Emoji and The Smurfs. Both spreading out smiles, happiness and fun to all the blue planet’s citizens. We are so proud of this great partnership.”

Marco Hüsges, CEO and founder of The Emoji Company, added: “We are thrilled about this brand collaboration. The Smurfs have a 60 year history and are beloved by kids all around the world and so are emoji brand icons.

“Our two highly popular and iconic brands have teamed up and the result is a creative and emotional partnership with the mission to make consumers happy all around the world.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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