Emoji Company teams with Boost for Swiss retailer Coop campaign

The Emoji Company is “eagerly looking forward to” a third summer campaign with the popular Swiss retailer Coop, as the brand continues to build its consumer product roll-out across the region.

The 2019 campaign will be implemented by Emoji’s partner, Boost Group, a big name in marketing and sales promotion, and one that has already secured a number of new Emoji-branded products in the outdoor accessories market for this summer.

Meanwhile, the Swiss retailer, Coop will launch a campaign that ‘appeals to the whole family,’ as it looks to grow its average basket size this summer with a selection of Emoji products. The outdoor assortment features Emoji-branded lunch boxes, drinking bottles, microfibre towels, bath towels and picnic blankets.

Heightening the consumer drive for the campaign, each customer will receive a collectable stamp for every 10 Swiss francs spent. 40 stamps will gain each customer a free Emoji-branded summer gift. Coop will promote the campaign across its advertising media, via in-store PoS, online and on TV.

The campaign will run until June 29 2019.

“Year by year we are thrilled to see how Boost comes up with an amazing and thrilling new emoji brand concept and connecting it to a strong brand like Coop,” said Marco Hüsges, CEO and founder of emoji company GmbH. “Now we are eagerly looking forward to this third summer campaign and to make people happy with it all over Switzerland.”

Mario Schwegler, CEO of Boost Group, added: “We are delighted to be collaborating with Coop on this third consecutive emoji® brand campaign. At the Boost Group we love the emoji brand which is so versatile and offers incredible variety and potential. Our marketing and creative team has succeeded in developing a concept that appeals to the entire family.

“We are convinced that this new idea will be received well by customers and participants as in the previous successes in 2017 and 2018.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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