Emoji grows European food & beverage portfolio with Cola Cao promo campaign

The Emoji Company continues to grow its licensing portfolio across the European food and beverage industry having signed a new promotional campaign with the Idiila Foods brand Cola Cao.

The leading cocoa powder manufacturer has developed a promo campaign for summer, giving away a premium called Batijarra, featuring emoji icons.

The deal conveys the emoji icons in a mixing branded jar which was released in Spain at the start of summer. The campaign is supported with TV, digital and POS material.

Marco Huesges, CEO and founder of the emoji company, said: “We are extremely pleased with our relationship with Idilla Foods. Our long lasting partnership with Cola Cao as the leading Spanish brand in cocoa powder emphasises the relevance and the presence of the emoji brand in the FMCG category.”

Supported by a dedicated media campaign, the collaboration will guarantee a countrywide visibility for the emoji brand and warrant a solid distribution of the product in Spain throughout summer 2018.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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