Emoji is growing its presence in Chile with latest Dole food partnership

Emoji is growing its presence down the food aisles of Chile through a new partnership with Dole to create a new look its Apple Chips product.

The new product range will feature six different designs, each featuring emoji brand icons and will be available in the likes of Jumbo, Walmart, Unimarc & Tottus supermarkets across Chile later this year.

“It’s been really exciting to see our brand related to friendly and healthy products, promoting a positive way of living,” said Marco Huesges, CEO and founder of The Emoji Company. “The power of communication is what the emoji brand stands for and this is yet another perfect symbiosis of two established brands.”

Maria Paz Bastias, licensing manager at the Brands Club in Chile, agent for the emoji brand in the territory, added: “We are very proud to team up with Dole. We now have 14 licensees in Chile and will further build the licensing programme for the emoji brand which is one of the most expressive lifestyle brands globally.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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