Emoji kick starts global campaign at Chessington World of Adventures

Emoji – the iconic brand has partnered with Merlin Entertainments’ Chessington World of Adventures resort to kick start a global brand activation strategy with a six week branded takeover.

The campaign launched on the 19th August with a special Emoji pop up activity hib, daily giveaways, exclusive souvenirs and a special emoji themed trail. The campaign is also being celebrated by Tesco’s own launch of Emoji childrenswear.

Marco Huesges, founder and CEO of Emoji, said: “The collaboration with Chessington is the kick-off to a global brand activation strategy. We want kids and families to experience the world of our brand outside of the digital space.”

Meanwhile, on the other side of the world, the brand is picking up strong retail sales in Australia and New Zealand through a raft of new product partnerships secured by Merchantwise Licensing.

The licensing agency has taken the brand into apparel, stationery and puzzles and games with local firms.

Scholastic Australia has come on board for publishing, Golf Clearance Outlet for branded golf accessories, The Entertainment Store for live events and The Cheesecake Shop for Emoji cakes.

Emoji is now registered in over 100 countries in every class of goods and services. The brand now boasts over 600 global licensing partnerships, generating more than $500 million at retail.

“More than six billion emoji icons are sent daily via social media and other digital platforms. This is the new universal language that is embraced by people of every age, gender and nationality,” said Merchantwise managing director, Alan Shauder.

“Whetehr you laugh, cry, blush or wink, there is an emoji product for everyone. We have been blown away by the success of Emoji to date in Australia and New Zealand and are delighted to have added strong new partners to the emoji family.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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