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Emoji lands US wide deal with Handcraft Manufacturing Corp

Premium children’s undergarment brand Handcraft Manufacturing Corp. has given Emoji its signature treatment in a new collection launching this spring. The deal was brokered by Retail Monster, LLC, the emoji company’s North American licensing agent.

The collection features some of the Emoji brand’s most vibrant Emoji icons and designs, creating a range of boys and girls underwear that is youthful, fun and of course expressive, in the Emoji way.

The Handcraft x emoji brand line will debut this May at Walmart stores across the US before expanding into Target, Amazon and other retailers starting autumn 2020. The line will include underwear for kids aged two and upwards.

Marshall Mizrahi, VP of Handcraft, said: “We are certain that our ability to portray this brand is limitless. We look forward to a successful partnership as we work to amplify the longevity of the Emoji brand.”

“Handcraft is the leading children’s undergarment manufacturer, with best-in-class relationships across retail and licensing. We couldn’t think of a better partnership as we continue building this iconic brand at retail.” said Marco Hüsges, CEO and founder of the emoji company. “Because the brand is rooted in expression, we are sure that the product line will delight our youngest fans, who are already learning to engage and communicate daily through icons.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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