Emoji renews its collectable toy promotion with Greek F&B specialist Chipita

The Emoji Company has renewed its partnership with the Greek food and beverage specialist, Chipita SA for a successful promotion that delivers a collectable Emoji toy with each pack of its Fineti dips and sticks products.

The renewal of the partnership was brokered by WildBrain CPLG, the Emoji company’s international licensing representative.

Fineti is a popular European chocolate confectionery brand that, established in 1990, has held a strong presence in the market for 30 years. The chocolate brand is currently marketed in more than 20 countries including Greece, Romania, and the Balkans.

The partnership with Fineti Dips and Fineti Sticks sees the introduction of collectable Emoji premiums with each pack, including erasers, sharpeners, sticky notes, and key chains featuring more than 10 designs.

“We are pleased to work with a company like Fineti and to be part of children’s everyday lunch, who will be able to enjoy the delicious taste of this product and will also have the opportunity to collect a bunch of emoji brand premiums for this back to school season,” said Marco Hüsges, CEO and founder, The Emoji Company.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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