Emoji renews its partnership with Argentina’s Felfort to roll out more licensed chocolates across the region

The Emoji Company has renewed its partnership for the fourth year running with the Argentinian manufacturer, Felfort, the South American business that will continue to produce licensed chocolates, candies, cereals, and more for the global licensor.

Felfort and Emoji struck up their partnership in 2016 when the Argentina-based firm was tapped to develop and produce Emoji themed chocolate coins. Such was the success of the range across the region that the pair extended the line to include the more recent launch, Chocolate Jack.

“We could not choose a better association to continue building our brand in Argentina,” said Marco Heusges, CEO of The Emoji Company. “Emoji and Felfort provide excellent moments to all young people who love chocolate.”

The move comes as Argentina continues to battle through both the ongoing global Covid-19 emergency as well as its own current economic slow down. Despite this, Felfort continues to manufacture a wide variety of successful products, competing on equal footing with industries and imports from some of the world’s largest economies.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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