The globally revered sports brand, PUMA, has struck up a new partnership with Emoji to launch a new line of footwear, apparel, and accessories all adorned with Emoji icons. The PUMA x Emoji collaboration has been developed to showcase the way in which we all communicate in the modern world.
According to the licensing firm, the new collection has been ‘designed through the lens of instant messaging,’ pairing popular Emoji icons with bright colour combinations top create a range that is ‘young and vibrant.’ It will span footwear, apparel, and accessories for both kids and adults.
“The PUMA x Emoji collection is one of our most favorite brand collaborations. The products turned out so colorful, expressive and beautiful and the entire product line is energetic and truly iconic,” said Marco Huesges, CEO and founder of The Emoji Company.
“We are certain that the line will make everyone happy and that we can, together with PUMA, spread emotions and good vibrations to consumers and fans all around the world.”
Within the range is the RS-2K X Emoji, featuring a hook and loop piece on the heel where detachable peace sign, crying laughter, and fire Emoji icons can be added. The shoe also includes a hidden “What’s Up?” message printed on the vamp. Meanwhile RS-X³ X Emoji includes the same detachable Emoji feature, while the hidden “What’s Up?” message also appears on this shoe in the quarter overlay.
The PUMA X Emoji Tee and PUMA X Emoji Hoodie are both available in black, gray, and yellow, each featuring an array of Emoji icons on both the front and back of the clothing. Rounding out the collection are the PUMA X Emoji Sweatpants in both gray and black, featuring side and back pockets, rib cuffs and Emoji icons on the bottom of the right leg.
The new collection will be dropping on PUMA.com, PUMA stores and select retailers on August 22nd.