Emoji seals skincare deal with L’Oreal’s Lancome across China

The Emoji Company has landed a new partnership with L’Oreal Paris Group to promote the Lancome Tonique Confort Skincare Collection in China with the launch of its co-branded gift box and packaging.

In a deal secured by Medialink Group Limited, Emoji will team up with the leading skincare brand to release co-branded packaging and gift boxes this week.

Included in the gift box is the signature Lancome Tonique Confort pink bottle, customised to feature four Emoji expressions such as ‘laugh’, ‘ke’, ‘love’, and ‘monkey’. In addition, the special edition includes a pink emoji brand headband as a premium that customers can use during their daily beauty regimen.

“Good skincare is what everyone wants and now they can have it as well as unique emoji brand packaging that just adds to the wonderful feeling of self-care,” said Noletta Chiu, executive director of Medialink Group Limited. “We are truly excited to partner with Lancôme and the emoji brand in this campaign.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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