Emoji sweeps the UK as Bravado secures slate of 35 licensees

The emoji brand continues to go from strength to strength both in the UK and across the globe, following a successful campaign to secure new licensees, masterminded by its UK agent, Bravado.

The firm has recently inked a slate of 35 licensees within the UK, as well as multiple retail and promotional campaigns, and is, according to emoji, facing ‘an undamped growth in the region.’

The brand is now represented globally by over 500 licensees while the company owns more than 800 trademarks and continues to build more than 10,000 icons, patterns and characters for legitimate licensing.

Since becoming the UK and Nordic agent in January 2017, Bravado, a management and merchandise company owned by Universal Music Group, signed 23 licensees in the UK in 2017, has activated major retail campaigns with Tesco and implemented a hot of other retail programmes.

‘Emoji is a truly universal lifestyle brand for people of all ages and any gender,’ read a statement from the team behind emoji.

‘Activations around the emoji brand including a high-end fashion collaboration with Edward Crutchley and creating an emoji programme across the school summer holidays as Chessington World of Adventures are increasing the brand’s popularity all the time.

‘Emoji offers licensing opportunities way beyond standard licensing activities which is reflected in breadth of product offered from stationery and stickers to nightwear and bedding to Gelli Baff and croissants to fruit machines and promotions with sports events.’

Active licensees in the UK now include the likes of Bell Fruit Games, Gemma International, DreamTex, Absolute Dice, Zak, Zimpli Kids, Ravensburger, Finsbury Foods, Penguin Books and Specsavers Optical Group.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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