Endemol Shine Group partners with Case Licenses for MasterChef kitchenware range

Endemol Shine Group, producers of the MasterChef TV show and Case Licences have joined forces to announce a range of Masterchef kitchenware.

Case Licenses will manufacture and distribute the range throughout Europe in territories including UK & Ireland, France, Greece, Czech Republic and Holland in 2017 and 2018. The line features Teflon coated cookware, kitchen knives, wooden accessories, kitchen utensils, oven to tableware and textiles. 

“We are delighted to partner with Case Licenses to offer this range which reflects the values, quality and integrity associated with the MasterChef brand," said Frances Adams, global director of brands and licensing, Endemol Shine Group. 

"MasterChef continues to be a phenomenal global success and this latest brand extension demonstrates our ambitions to continue the growth of the brand off-air.”

Colin Hodgson of Case Licenses, added: “It is a real pleasure to have had the opportunity to develop ranges in partnership with MasterChef; that reflect the ethos of the brand and meet the demands of an ever-changing and demanding retail environment.”

MasterChef Germany winner Melody Weis will be in attendance when Case License showcases the range at a trade only event at the Mövenpick Hotel Frankfurt this weekend, during the Ambiente trade fair. Weis, who has just launched her first ever cookbook MasterChef – Das Siegerkochbuch mit Melody Weis, published by Edel Books, stormed to success in the most recent version of MasterChef in Germany on Sky 1 where the series has been commissioned for a second run. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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