Endemol Shine partners with Star Editions for Simon’s Cat and Mr Bean ranges

Simon’s Cat and Mr Bean personalised giftware ranges are on the way from giftware specialist Star Editions thanks to a new partnership the firm signed with Endemol Shine.

Star Editions will establish a new web shop for the Mr Bean brand, which will feature a Star Editions designed range of customised giftware, in addition to hosting a number of Mr Bean branded products. The shopping portal will be accessible via the official Mr Bean website.

Star Editions have also been tasked with expanding the retail output of the Simon’s Cat brand, by offering their personalisation service on a curated selection of Simon’s Cat products so that fans can create unique gifts. The service is now available online.

“Simon’s Cat andMr Bean are seeing incredible growth across multiple platforms and there is a real appetite from our global audiences to engage with these characters in new ways," said Jane Smith, commercial brand executive, Endemol Shine Group.

"The humour and comedy intrinsic to both brands lends itself naturally to the personalisation market and we are delighted to offer our fans such an extensive, fun range with Star Editions.”

Will Marston, Star Editions CEO added, “We are delighted to be working with Endemol Shine Group on two truly iconic brands. Together we’ve created some unique ranges which combine state of the art personalisation software with a groundbreaking product offering – raising the bar in online retailing.”

The new deal will capitalise on the worldwide popularity of the two brands, that have both seen international acclaim and extensive licensing programs.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Toonz Media Group partners with Leadbelly Productions for Creepy Candy

Global kids and family entertainment major Toonz Media Group is partnering with Leadbelly Productions to …