England and Wales Cricket Board secures trading card launch with Tap N Play

The England and Wales Cricket Board has licensed Tap ‘N’ Play Cricket Pty to release the Official 2018 England Cricket Trading Cards.

This will be the first mainstream cricket collectables release in the UK since the mid 90s and will go on sale in 4200 Tesco, Sainsbury’s and Spar outlets across the UK.

There will be 227 cards to collect, representing the first time women’s sport has featured prominently in any UK sport card release. Tap ‘N’ Play is fast emerging as one of the leading trading card businesses in the world, with its release of the first-ever trading card series to women’s sport, 2018 Suncorp Super Netball.

The Tap N Play Official 2018 England Cricket Trading Cards showcases players in the England Test, Lions, ODI, T20 and Women’s Squads.

Tap N Play has secured an ECB and International Cricket Council licensing contract to go alongside its longstanding relationship with Cricket Australia.

Tap N Play managing director, Neil Armstrong, said: “The back to back events of the ICC Cricket World Cup and the 2019 Ashes are an exciting time for the UK and we look forward to providing something special for both of these major events.

“Tap N play includes women athletes in every single release. Our Australian Football series showcases the national women’s team and our New Zealand Rugby series features both the Black Fern Sevens and Fifteen teams. This year our Big Bash League Cricket sets will feature 40 per cent women. We are leading the way for other companies to provide gender balance in Trading Card collecting.”

The trading cards go on sale this week.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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