Entertainment One and Merlin unveil Peppa Pig World of Play in Shanghai

Entertainment One and Merlin Entertainments have unveiled the world’s first Peppa Pig World of Play indoor attraction at LCM Mall, Shanghai.

The Grand Opening Ceremony took place on October 23rd where representatives from Merlin and LCM Mall were joined by the lucky families given the chance to get a first look at the new Peppa Pig attraction.

Peppa Pig World of Play is designed to take children on an interactive journey through the world of Peppa, where they can explore, interact and engage with the themes, sounds and characters from the show.

It features ten play areas, each inspired by recognisable locations from the TV series and is created to latest in visual and sensory effect technology. These include Peppa’s family house, the supermarket, Zoe Zebra and Daddy Dog at the Garage, Madame Gazelle’s School Bus, Rebecca Rabbit’s Underground Adventure, Peppa’s Treehouse Fort, George’s Fort, Muddy Puddles and George’s Dinosaur Discovery and a Sensory Garden.

A Peppa Pig gift shop, hideaway to watch episode screenings and a family campervan for snack breaks all feature.

The immersive attraction is scheduled to roll out to other key locations around the world in 2019.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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