Entertainment One (eOne) has signed deals with several new licensing partners for its pre-school show Peppa Pig, who are set to introduce their offering at New York Toy Fair.
New partners include Colorforms who will launch re-stickable activity sets, Fab/Starpoint who is developing a ceramic coin bank and Kurt Adler who will design a range of Christmas ornaments and stockings.
Other partners include the likes of, Galerie USA, Marmont Hill, Montco, and Parragon.
Master toy licensee Jazwares will also expand its Peppa Pig range for 2016, which will include new figures, plush and playsets.
Joan Grasso, VP of licensing in North America for eOne Family, said: “The new introductions for 2016 greatly expand our Peppa offerings across multiple new categories, providing exciting new ways for children to connect with the property and its lovable characters.
“We’re thrilled to be working with these best-in-class companies that will help us grow the Peppa brand for many years to come. And we’re delighted about the latest introductions from Jazwares, which has assembled a broad collection of must-have toys that continue to engage Peppa fans across the US.”