Entertainment One celebrates Peppa Pig in Japan with London-themed pop-up shop

Entertainment One has finally shared details of the merchandise launch surrounding Peppa Pig as the brand continues to pick up steam in Japan.

The studio, along with its master licensee in Japan, Sega Toys, are gearing up for the launch of Peppa Pig product SKUs at an exclusive Peppa Pig Goes to London themed pop-up store this spring.

Running from March 28 to April 3 at Takashimaya, Shinjuku department store in Tokyo, the ppo-up will draw on the property’s British heritage with décor and styling inspired by the Peppa Goes to London story book.

Inside the store there will be over 100 product SKUs available from 23 licensing partners, spanning categories including toys, publishing, novelty, homewares, home entertainment and stationery.

Takashimaya will also host special Peppa Pig screenings between March 28 and April 10. Alongside selected fan-favourite episodes, an exclusive original episode will be shown that will give families the chance to watch Peppa enjoying cherry blossom, coinciding with Japan’s traditional cherry blossom season.

An opening ceremony will be held on March 28 to celebrate the start of the activity at Takashimaya and will be attended by the British Ambassador to Japan, Paul Madden CMG.

Following this retail event, Peppa Pig merchandise will launch nationwide at Toys r Us stores in June.

Entertainment One’s Ami Dieckman, SVP international licensing, family and brands, said: “The response to Peppa Pig in Japan has mirrored the brand’s success throughout Asia and we’re seeing the demand for merchandise build rapidly.

“As the property’s British heritage is clearly striking a chord with fans in the market, it seems fitting to celebrate the Peppa Pig consumer products launch with a London themed retail event that will give families a unique opportunity to engage with the property, while also demonstrating the brand’s tremendous potential to licensees and retailers across the country.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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