Entertainment One to drive growth across LatAm with new toy distribution partnerships

Entertainment One has secured new distribution deals with toy partners across Latin America as part of a move to drive growth for its portfolio of pre-school properties as the licensor heads to Abrin Toy Fair in Sao Paulo this month.

The company has named Sunny as its master toy distributor for both Peppa Pig and Ricky Zoom in Brazil. Under the deal, Sunny will bring Peppa’s best selling toy lines to retail from the second quarter of the year, including Peppa Pig’s house, vehicles, figurines, and new play-sets.

Sunny is also on board to distribute TOMY’s core collection of Ricky Zoom toys and play-sets focused on core characters, Ricky and his Bike Buddies. The range will debut at Abrin Toy Fair in March 2020 before heading to retail in Brazil from May 2020 followed by a launch in Mexico in the second half of 2020.

Meanwhile, Candide will be adding a new line of vehicles to the latest PJ Masks toy range that debuts at retail for second quarter of the year and other new launches from current licensees include Elka, which will be launching a new 20cm vinyl Catboy figurine, and Grow which will be producing new PJ Masks puzzles for Brazil.

Peppa Pig is a top rated show on Discovery Kids Lat Am where it airs throughout the region alongside FTA platforms TV Cultura in Brazil and Televisa in Mexico. New episodes from series eight have been rolling out across the region with a pipeline of new content scheduled throughout 2020.

Series three of PJ Masks continues to bring fresh episodes to its many fans with series four poised to launch from November 20th 2020 on Disney Junior. Entertainment One’s newest TV property, Ricky Zoomlaunched on Discovery Kids Lat Am September 2019 to strong ratings with new episodes dropping throughout 2020 including an Easter special in April 2020 and news of a second series in production.

“Our properties are going from strength to strength in South America and we’re delighted to welcome Sunny as new toy distributor, to further expand our presence in the region,” said eOne’s Murilo Hinojosa, VP Licensing – LatAm, Family & Brands.

“A year-long schedule of new episodes, events and digital engagement will bolster our licensing strategy and we look forward to giving visitors to Abrin Toy Fair an insight into our plans for 2020 and beyond.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Kids First and Amazon Kids+ expand the world of Hello Kitty with new 3D animated series

Kids First today announced its first-ever collaboration with Amazon Kids+ on an original children’s programme …