Entertainment One Licensing has joined forces with Kelly Teegarden Organics to launch the first line of So So Happy cosmetics.
The new range will make its debut at health specialty stores across the US this summer, featuring lipsticks, glosses, lip treatments and more.
The collaboration marks the US’ first natural and organic Ecocert certified makeup line targeted at young adults.
“I am so excited to launch this unique line of cosmetics, there are so many synergies between my brand and So So Happy,” said Kelly Teegarden, CEO of Kelly Teegarden Organics.
“Both companies encourage their customers to make the most of who they are and to embrace a healthier, happier lifestyle.”
In addition to the initial deal, Entertainment One has signed Card.com for So So Happy branded debit cards.