Legendary showcases Warcraft merchandise at Blizzcon 2015 - Licensing.biz

Legendary showcases Warcraft merchandise at Blizzcon 2015

Product line-up spans toys, apparel, consumer electronics, jewellery and publishing.
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Legendary has debuted a raft of new Warcraft merchandise at BlizzCon 2015.

Based on the upcoming movie, the product line-up spans high-end collectibles, mass market figures and toys, premium apparel, consumer electronics, jewellery and publishing.

“For us, it always starts with the fans, and BlizzCon is the epicenter of Warcraft fandom,” said Legendary CMO Emily Castel.

“We were really excited to finally show off the amazing partners and products we had lined up in support of the movie.”

Weta Workshop has created a number of consumer items for a Warcraft collection, including Alliance Armor figures and weapons, and a statue of the orc character Orgrim.

"Weta Workshop has brought to Warcraft an uncompromising passion for artistry and quality,” said Richard Taylor, CEO and co-Founder of Weta Workshop.

“For the team here, it's been incredibly exciting to have helped make the world of Azeroth a reality, first through the creation of armor and weapons for the Alliance, and now through a range of quality collectables including jewelry, weapons, armor and figures made by the same artists who worked on the film."

Elsewhere, Jakks Pacific showcased a broad range of figures and role play items.

“Jakks Pacific is thrilled to be partnering with Legendary to help bring these iconic characters to life,” said John Blaney, EVP of marketing at Jakks Pacific.

“Our team worked closely with the filmmakers to create highly detailed figures and role play items for fans to collect. We were thrilled to debut the line to the most passionate Warcraft fans at BlizzCon 2015.”

3D Systems made all four statues from its Warcraft character collection available for pre-order at BlizzCon 2015 while Funko debuted concepts for an upcoming line which will be available in April 2016.

Also at the show, Insight Editions revealed sample pages from the Warcraft: Behind the Dark Portal art book and, sticking with publishing, Titan is creating a prequel novel and a film novelisation.

In apparel, J!NX has created a line of t-shirts while RockLove Jewelry us also on board.

“Warcraft’s world is rich with mystery and drama,” said Allison Hourcade, president of RockLove.

“I’m spoiled for inspiration. With the debut of the Doomhammer Necklace and other first-look jewellery designs, my hope was to bring fans of all ages a little bit of wearable Warcraft magic.”

Elsewhere, Maybang’s Collectibles presented Warcraft consumer electronics items while Mtime, Warcraft’s licensing agent in China, has begun development on a wide array of film-inspired consumer products and memorabilia.

Warcraft lands in cinemas in June 2016. Check out the trailer below:

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