Superbrands UK has released its annual listing of top 500 brands - headed up this year by Microsoft.
Rolex, Google, British Airways and the BBC make up the top five, while the highest placed leisure and entertainment brand is Lego, making number eight.
Nintendo comes in at number 20, followed by Fisher-Price at number 24 and Disney at number 30.
Other leisure and entertainment brands which made the top 500 include Manchester United (37); PlayStation (42); Monopoly (44); Hornby (62); Wembley Stadium (85); Scalextric (100) and Xbox (139).
The top retailer was Marks & Spencer at number 13, with John Lewis at number 35, Boots at number 40, Harrods at 50 and Sainsbury's at 92.