2010: The Year So Far ? Food and Beverage

Why promoting an active lifestyle for kids is a key challenge going forward.
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"Our food business is definitely up – we are signing new deals and moving beyond the traditional confectionary, salty snacks and ready meal business. However, what is more important is that we are seeing renewals and also licensees expanding category coverage."

To read the full feature, click here.

Reviews of the apparel, stationery, publishing, sports and interactive sectors will be following throughout the week. Click here to read Classic Media VP, Claire Shaw's view of the toy sector.

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