2010: The Year So Far ? Sports

In the last of our series, we find out that while the World Cup will give us a sales spike, football is pretty constant.
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“A lot of our licensees operate within the gift and souvenir market and are currently experiencing a positive trading period, certainly up on last year. The recession encouraged people to trade down. Those licensees who reacted fastest, with lower price point products (average RRP of £3.99-£4.99) were able to prosper.

"The good licensees invested in design, product development and sourcing, as with difficult times come opportunities – people are looking for a point of difference."

To read the full feature, click here.

Reviews of the apparel, stationery, toy, publishing, interactive and food and beverage sectors have also run on the site over the past week.

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