20th Century Fox opens first The Simpsons store in Beijing - Licensing.biz

20th Century Fox opens first The Simpsons store in Beijing

The launch follows what 20th Century Fox Consumer Products has billed as ‘rapid growing enthusiasm’ for The Simpsons brand across the Asia Pacific region.
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20th Century Fox has launched the world’s first dedicated The Simpsons store in Beijing’s Taikooli Sanlitun.

Featuring over 125 specially curated items, the new store offers exclusive apparel, bags, head gear and accessories within a retail environment designed to capture the humour and style of the hit animated series.

The launch of the new store follows what 20th Century Fox Consumer Products has billed as ‘rapid growing enthusiasm’ for The Simpsons brand across the Asia Pacific region.

Customer immersion in The Simpsons brand begins as soon as they step into the store through an iconic Bart Simpson silhouette, read a statement from the firm.

An art installation depicting the Springfield family is featured in the centre of the store while each section of the store is designed to ‘emphasise a specialty merchandise range that articulates emerging trends and cool elements.’

Jeffrey Godsick, president of 20th Century Fox Consumer Products, said: “We are delighted with the rapidly growing enthusiasm for The Simpsons brand across the Asia Pacific region.

“No matter the customer, a family, a high end shopper of a fashionista, The Simpsons store in Beijing offers that unique consumer engagement with one of the world’s most celebrated properties.

“The development of this one of a kind retail environment has been a true collaborative effort between 20th Century Fox Consumer Products, Her Chain and Gracie Films; we look forward to launching future stores for The Simpsons together.”

Yoyo You, general manager of Her-Chain, added: “The Simpsons store will offer a diversified range of smart designed products. The store possesses a fully-owned licensing rights to co-produce all ranges of products.

“It is targeted to meet the intense and popular demands among consumers and The Simpsons’ fans. The Simpsons store will continue to provide the infinite surprises and fashionable merchandise iconic to the brand.”

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