2-dream signs Bella Zadore

Start up agency looking to expand adult lifestyle brand with merchandise and entertainment.
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New licensing agency 2-dream will exclusively handle adult lifestyle brand Bella Zadore - and is looking to launch merchandise and entertainment in 2010.

Launched by artist Valeria Roncoli in the US, Bella Zadore is aimed at 25+ year-old women and encourages them to 'recognise their inner goddess'.

"Bella Zadore encourages us to speak our minds and to make us think, laugh and appreciate being a woman," said Armelle Madelin, president of 2-dream. "The brand embodies spirit, humour, fun, sophistication and appeals to women's interests and concerns.

"2-dream is looking forward to capturing the brand's essence by developing a licensing programme that is unique to Bella Zadore. We look forward to introducing this unique brand to new audiences and securing licensees across a large range of sectors."

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