2-dream signs up BeBoy plush brand

Firm to expand property into other categories.
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French-based licensing and brand management company 2-dream Licensing has signed up plush brand BeBoy.

The firm will now be looking to expand the property into other categories across Europe.

The rabbit launched in 2007 and since then has notched up sales of over 1.5 million plushes across France, Germany, Italy and Nordic countries.

2-dream will be presenting BeBoy to retailers and licensees at Brand Licensing Europe next month, once the style guide is completed. Category targets will include apparel, accessories, stationery, bags, health and beauty.

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