2waytraffic launches Dragons? Den app

Game released internationally in iPhone, iPod and iPad formats.
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"Developing new ways for audiences to interact with their favourite television series is crucial to brand building and this game replicates the Dragons’ Den experience perfectly”, said Stephan Zingg, VP of interactive and consumer products at 2waytraffic.

Launching April 21st, the game is priced at £1.79 for iPhone and £2.79 on the iPad.

Aimed at budding business minds, the game features virtual pitches of real-life inventions – players must decide whether to invest or say, “I’m out”.

Developed by UK firm DR Studios, the game replicates the rivalry of the show as players compete against virtual Dragons for their chance to sign the next big deal.

Clive Robert, managing director of DR Studios, added: “We’re really looking forward to the launch of the game as we’ve created some really neat features but have stayed faithful to what Dragons’ Den is all about: entrepreneurialism at its very best.”

More than 30 international versions of the television series have now been produced including in the UK, Canada, Ireland, The Netherlands, Poland and the US, where it is known as ‘Shark Tank’. The global success of the format has allowed 2waytraffic to pitch the app to a worldwide audience.

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