2waytraffic unveils co-branded Millionaire video games - Licensing.biz

2waytraffic unveils co-branded Millionaire video games

New range of downloadable titles from Doublesix to launch on all major platforms.
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The brand licensing division of 2waytraffic has revealed Who Wants to be a Millionaire?: The Special Editions - an exclusive range of co-branded downloadable video games.

The new digital games will be based on the TV show, but will allow players to expand their experience with visual themes, question packs and trivia from other entertainment brands.

2waytraffic is working with games development studio, Doublesix, which is releasing the titles in association with Deep Silver.

Both 2waytraffic and Doublesix are looking for partnerships with major IP licensors and entertainment brands in the areas of film, music, TV, gaming and sports.

"Who Wants to be a Millionaire? has such a strong Q&A mechanic and is such an established and fun part of our culture it makes perfect sense to align the game with other key entertainment brands," said David Christopher, director of consumer products at 2waytraffic. "This new partnership opportunity will offer other IP owners a range of really exciting co-branding and promotional experiences and the chance to reach the rapidly growing download gaming audience."

James Brooksby, studio head at Doublesix, added: "We already have a lot of interest in this co-branding publishing model, but are looking for more licensing partners that want to take advantage of this exciting multi-platform proposition over several years."

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