At 30 years since the launch of the pre-school title Thomas & Friends magazine, the children's title continues to sell one copy every minute in the UK market.
It's just part of the reason that this month, Egmont Publishing, the home of the popular magazine is celebrating the 30th birthday of the perennial pre-school favourite with its licensing partner Mattel.
According to the latest ABC results, Thomas & Friends magazine is still delivering sales growth three decades after it first launched to UK kids, parents and families.
Thomas & Friends magazine, as a result, is the oldest single character magazine in the UK market while its performance has been billed as 'testament to the strength of the Thomas & Friends brand,' as well as the 'successful publishing partnership between Egmont and Mattel.'
Kiran Vara, publisher of Thomas & Friends magazine at Egmont, said: "Thomas & Friends magazine is a joy to work on. The introduction of new characters and locations keeps our young readers engaged and devoted to the magazine.
"The fun and interactive magazine content deepens their love for the brand and the free toy train cover mounted with every issue adds to their delight."
Maribel Rivas Le Gelebart, senior licensing manager across UK & EMEA at Mattel, added: “To have a children’s magazine celebrating 30 years of existence before a 75th birthday is super exciting.
"Egmont has been able to convey and capture the spirit of storytelling, which is at the heart of Thomas and Friends, and we look forward to another 30 years.”