4Kids adds apparel firm to Penelope line-up

Paul Dennicci signs up for range of juvenile clothing in the UK market.
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A collection of juvenile and newborn clothing is to be produced featuring pre-school brand Penelope, after 4Kids Entertainment struck a deal with Paul Dennicci.

The firm joins Redan in the Penelope programme, with the character appearing in pre-school magazines, Fun to Learn Friends and Fun to Learn Favourites.

"Penelope has already proven to be a huge hit in Japan and is right on track for similar success throughout mainland Europe, the UK and Ireland," said Sandra Vauthier-Cellier, MD of 4Kids Entertainment, which manages the global licensing rights to the property (excluding Asia and France).


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