4Kids adds apparel firm to Penelope line-up

Paul Dennicci signs up for range of juvenile clothing in the UK market.
Author:
Publish date:
2_4Kids, Penelope.jpg

A collection of juvenile and newborn clothing is to be produced featuring pre-school brand Penelope, after 4Kids Entertainment struck a deal with Paul Dennicci.

The firm joins Redan in the Penelope programme, with the character appearing in pre-school magazines, Fun to Learn Friends and Fun to Learn Favourites.

"Penelope has already proven to be a huge hit in Japan and is right on track for similar success throughout mainland Europe, the UK and Ireland," said Sandra Vauthier-Cellier, MD of 4Kids Entertainment, which manages the global licensing rights to the property (excluding Asia and France).

Related

4Kids hams it up

After the success of The Dog and The Cat, The Pig joins hit photography franchise in entertainment firm's portfolio.

Featured Jobs