4Kids gets a taste for fast food

Firm inks QSR promotions for four of its high profile kids brands.
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4Kids brands Teenage Mutant Ninja Turtles, The Dog, Cabbage Patch Kids and Monster Jam will team up with Subway, McDonalds and Burger King, from now through to March.

The Dog is featuring in its third McDonalds’ Happy Meal promotion, giving consumers the opportunity to collect ten mini plush puppies. The campaign is being supported by TV advertising, in-store signage and online activity.

More than 1,100 Subway restaurants across the UK and Ireland are participating in the TMNT promotion, where kids can collect a TMNT Cowabunga Baseball Set or TMNT Turtle Power Frisbee with every Kids Pak Meal.

Cabbage Patch Kids and Monster Jam are both featuring at Burger King restaurants across Europe, the Middle East, Latin America and Asia Pacific. With every kids meal girls will have the opportunity to collect one of 16 mini CPK dolls while boys have the chance to collect one of eight mini Monster Trucks. In-store signage, online promotions in the US and Canada and TV advertising in selected countries are supporting the campaign.

“We are very excited to be involved with these partners in these terrific promotions,” Stephen Gould, 4Kids Entertainment UK co-managing directo, said. “Our properties have proved themselves enormously popular in the QSR sector in the past, and I’m confident these newest promotions will be hugely successful.”


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