4Kids grabs Castle Builders - Licensing.biz

4Kids grabs Castle Builders

Company becomes merchandising and licensing agent for Israel-based technology firm.
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4Kids Entertainment is continuing to grow its property portfolio, stepping up to become the merchandising and licensing agent for Israel-based technology company Castle Builders.

Castle Builders is the creator of the Computerised Storybook, a multimedia software application with an interface which narrates kids' stories. Features include book flipping, word for word story narration, sentence translation, story glossary and picture navigation.

"Through this remarkable technology, Castle Builders has pioneered a new form of immersive interactive entertainment that will provide kids with an interactive and engaging reading experience," said Carlin West, executive VP of acquisitions and development at 4Kids.

"Once we secure the platform in the leading children's titles we will work to expand the technology's applications into additional areas of published content."

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