4Kids Entertainment International has appointed Munich-based CTM Concept-TV & Merchandising as licensing agent in Germany for Yu-Gi-Oh! 5D’s.
CTM Concept-TV & Merchandising will work with 4Kids to further develop the Yu-Gi-Oh! 5D’s licensing programme throughout Germany.
Sandra Vauthier-Cellier, managing director of 4Kids Entertainment International said: “CTM spearheaded and continues to run a successful licensing campaign for Yu-Gi-Oh! GX, in Germany.
"We are confident that CTM will create and implement a strong licensing program for what is already proving to be an incredibly popular brand in Germany.”
Yu-Gi-Oh! 5D’s is the latest series in the Yu-Gi-Oh! kids’ franchise. Over 18.1 billion Yu-Gi-Oh! trading cards have been sold. The cards have been translated into seven languages and sold in 51 countries.
The latest series features new duelists, vehicles (called Duel Runners), competition and challenges. Domino City has been transformed into a futuristic metropolis where duelists battle it out in high-octane contests called Turbo Duels.
Yu-Gi-Oh! 5D’s launched on RTL2 in Germany in March 2009 and initial ratings for the show have been strong. The show has averaged an 19.5 per cent market share for kids aged six to 13, and 33 per cent share for boys in that age group.